Workplace giving: an employee benefit
We’re not comfortable asking our employees to give right now.”
Huh?
You’d be surprised how often we hear that these days when we’re talking to employers about letting us come in and start new workplace campaigns.
In fact, not long ago a major employer headquartered right here in our region—one with more than 2,000 employees—said that very thing to us.
First, we’re not asking employers to ask their employees to give. We’ll do that. We’re just asking for access.
Second, what better time than now to offer employees the opportunity to give to the cause of their choice through payroll deduction?
People see the need. They see nonprofits doing a great job of meeting that need. They want to help out. They want to give.
Offering people the opportunity to give through payroll deduction—the easiest, most “painless” way to give—is an employee benefit, not an imposition.
It also produces more support for the nonprofit community—typically 5 ½ to 6 times more—because most people find they can afford to give more when they can do it a little bit at a time.
And besides enhancing employers’ community standing and building employee pride, workplace fundraising is an employee relations tool; a way to build teamwork and have fun together.
So everyone wins when employees can give to the cause of their choice through payroll deduction. How could anyone not be comfortable not offering the opportunity to do so?


Comments
Post new comment